Privacy policy

Privacy Policy

Blazing Trail ("Blazing Trail," "we," "us," or "our") is committed to protecting the privacy of our users. This Privacy Policy outlines how we collect, use, disclose, and manage your information when you visit our website or engage with our services.

1. Information We Collect

We collect various types of information, including:

Personal Information: Such as name, email address, shipping address, phone number, and payment details when placing an order. Device Information: Including IP address, browser type, operating system, and cookies to enhance your browsing experience. Usage Data: Information about how you interact with our website, such as pages visited, products viewed, and time spent on our site.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To process orders and provide services requested.
  • To personalize your experience and improve our website's functionality.
  • To communicate with you regarding orders, promotions, and updates.
  • To analyze trends and optimize our marketing strategies.

3. Information Sharing

We may share your information with:

  • Service Providers: Such as shipping companies or payment processors to fulfill orders.
  • Legal Compliance: If required by law or to protect our rights and safety.
  • Third Parties: With your consent or as necessary to provide requested services.

Advertising and Third-Party Sharing

Blazing Trail may utilize customers' personal data for advertising purposes, including relevant advertising on platforms such as Facebook, Google, and Bing. We are committed to transparently communicating how personal data is used and shared, especially concerning third-party services.

To opt-out of targeted advertising by these platforms, please use the links below:

For more information on how these platforms handle and process personal data for advertising purposes, we recommend referring to their respective privacy resources.

Please note that our privacy policy governs how we use and share personal data internally and with third parties. By using our services, you agree to the collection, use, and sharing of your personal information as outlined in our privacy policy.

4. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

5. Compliance with Australian Privacy Principles (APPs)

We adhere to the Australian Privacy Principles, ensuring that the collection, use, and disclosure of your Personal Information are conducted in accordance with Australian law.

6. Sharing Your Personal Information

We may share your Personal Information with third-party service providers to assist us in managing and utilizing your Personal Information, as described above. For instance:

  • We utilize Shopify to power our online store. You can find more information on how Shopify handles your Personal Information by visiting their Privacy Policy at Shopify Privacy Policy.
  • We employ Google Analytics to gain insights into how our customers interact with the Site. You can learn more about Google's use of your Personal Information by visiting their Privacy Policy at Google Privacy Policy. Furthermore, you can opt-out of Google Analytics by visiting Google Analytics Opt-out.

These third-party service providers have access to your Personal Information as necessary to perform their functions but are obligated not to disclose or use it for any other purpose.

7. Complaints Handling

If you have any complaints about the handling of your data or privacy concerns, please contact us at sales@blazingtrail.com.au. We are committed to addressing and resolving any issues promptly and effectively.

8. Cross-Border Data Transfers

We may transfer and store your information outside of Australia, including to jurisdictions with different data protection laws. However, we ensure that your information is handled securely and in compliance with Australian regulations.

9. Consent

By using our website and services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

10. Your Rights

You have the right to:

  • Access, correct, or delete your personal information.
  • Opt-out of receiving promotional communications.
  • Request information about data collected and how it's used.

11. Your Rights as a European Resident

If you are a European resident, you have additional rights under the General Data Protection Regulation (GDPR) including:

  • The right to access personal information we hold about you and request correction, deletion, or portability.
  • The right to withdraw any consent previously provided or to object to the processing of your personal data.

12. Rights for New Zealand Users

For users from New Zealand, you have specific rights under the New Zealand Privacy Act. These rights include the right to access and correct your personal information held by us. If you want to use these rights or have any concerns about your data, please contact us at sales@blazingtrail.com.au.

How We Collect Information

We use different technologies to gather information about your device and interactions:

  • Cookies: These are small files placed on your device that remember your preferences and help us improve your experience on our website. To learn more or to manage cookies, visit All About Cookies.
  • Log Files: These keep track of what happens on our website, like your IP address, browser type, and the pages you visit. We use this data to understand how people use our site and improve it.
  • Web Beacons, Tags, and Pixels: These are small files in our web pages or emails that track how you interact with our site or emails, like which links you click. They help us understand what content is effective and make improvements.
  • Order Information: When you make a purchase or try to, we collect your name, address, payment information, email, and phone number. We call this "Order Information."
  • Other Information We Collect: We might also gather offline or purchased data to better understand our customers' needs.

When we talk about "Personal Information" in this Privacy Policy, we mean both the device info and order details.

13. Third-Party Links

Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices or content of these sites. We encourage you to review their privacy policies.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised policy on our website.

15. Contact Us

If you have any questions or concerns regarding this Privacy Policy or wish to exercise your rights, please contact us at sales@blazingtrail.com.au.